What Can the World's Oldest Companies Teach Us About Longevity? Notes from the Field with Eric Markowitz, Part 3

Eric Markowitz is a Partner and the Director of Research at investment firm Nightview Capital, and author of the book OUTLAST, which will be published by Scribner (Simon & Schuster) in 2027.

This episode is Part 3 of our "Notes from the Field" series with Eric Markowitz, and is complemented by prior episodes in the series which are linked below.

In this episode Eric shares what he's learned since finishing his first draft of Outlast. From a 1,300-year-old Japanese inn to a 400-year-old balsamic maker in Modena, Eric explains why the firms that last tend to be humble, small and honest about their past, and why they aim for quality rather than longevity. We talk about luck and survivorship bias, "the myth of the mountain," why heirs often don't want the family business, and what it means to build something worth keeping.

OUTLAST will be published by Scribner (Simon & Schuster) in 2027.