Inverting Quality: Studying the Exceptions of the Most Obsessive Operators with Sean Iddings

In part two, Paul Higgins and author, investor, builder Sean Iddings turn to nature as a teacher of quality. Starting with Leonardo da Vinci's notebooks, they look at why the most valuable lessons are often the ones left in plain sight. They cover evolution as four billion years of R&D, and why Bach outlasted the more famous composers of his day. Sean explains why trust is something you can't build efficiently. He also shares what subtle negative filters in Costco's unique business model leading to durable success, a new generational model of tackling loneliness across rural America connecting inter-generational talent and networks via his work with Project Horseshoe Farm.